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Writing posts

Using the hook rewriter

The first 210 characters decide whether anyone reads the rest.

The hook rewriter generates four alternative openers under 120 characters. Click Rewrite hook in the composer, pick the one that best fits your voice, and it replaces the first line of your draft.

The fold indicator

The composer shows a meter at 210 characters — the point where LinkedIn shows the ...see more link on mobile. Everything before that meter has to earn the click.